Motorola announces the Moto X Pure — high-end specs, mid-tier price — and Moto G (3rd generation)

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Earlier today, Motorola introduced a couple new phones, the highlight of which was the Moto X Pure (dubbed Moto X Style outside the U.S.) — a device that provides high-end specs at a price lower than comparable flagship phones from other manufacturers. Due for release in September, the X Pure features a 5.7″ QHD LCD display, with 3 GB of RAM and internal storage options ranging from 16GB to 64GB, with microSD card support (up to 128GB).

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The device, powered by a Snapdragon 808 quad-core processor, will launch running Android 5.1.1 Lollipop and come equipped with CDMA/GSM/LTE bands covering all of the major U.S. carriers, making the Moto X Pure compatible with all of the carriers, similar to Motorola’s Nexus 6 that was released last year. Trying to improve upon camera sensors that haven’t been up to par in recent years, Motorola has included a 21MP rear-facing camera with HDR and video stabilization and a 5MP front-facing camera with a wide-angle lens and flash.

One of the selling points Motorola focused on during its presentation today was battery life, claiming the 3,000mAh battery can last all day and, if you need to recharge it, the turbo charge capability can provide up to 10 additional hours of battery life from just a 15-minute charge. The phone also includes front-facing speakers and, as you would expect, includes NFC and the latest versions of Wi-Fi and Bluetooth connectivity.

As with previous generations of the Moto X, the X Pure supports customization via Motorola’s Moto Maker platform, offering up to 18 different backplate options — including wood — and seven accent colors, allowing for 126 options. As for price, the Moto X Pure will start at $399.99 for the 16GB model, and will be available to purchase, unlocked, at Motorola.com, Amazon and Best Buy.

Also announced at today’s event was the latest entry in Motorola’s budget line, the Moto G (3rd gen), which is available to purchase as of today at a starting price of $179. For that price, you get a 5″ display, 13MP camera, 2,470mAh (which also should last you all day, according to the company), water resistance, 4G LTE connectivity and Moto Maker customization. The Moto X Play — which has slightly lesser specs than the Moto X Pure and is not expected to be made available in the U.S. — was also announced.

Personally, the Moto X Pure is the first Motorola phone that interests me in the past several years. The specs are probably the best you’ll find at that price range, which is usually reserved for mid-tier devices as Apple and Samsung routinely price their flagships at $600-700 and up. If I was in the market for a new phone, the X Pure would certainly be near — if not at — the top of my list, but as my Galaxy Note 4 isn’t even a year old, I likely won’t be looking to get a new phone anytime soon.

Full specs and other information about the Moto X Pure can be found here; Moto G here; Moto X Play here.

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